13 Best WordPress Analytics Plugins

Are you looking for the best way to get experiences and information on your website’s performance?

To run a effective online commerce site, you require an analytics arrangement that makes a difference you assemble site information and give noteworthy insights.

This kills the mystery, and you can begin making data-driven choices to develop your business.

You may as of now know that Google Analytics is the most well known site following arrangement. Still, there are a parcel of other items that take a distinctive approach to site tracking.

Let’s concede it: Google Analytics can be befuddling, particularly if you are a beginner.

This is why we frequently exhort our clients and clients to utilize WordPress analytics plugins. We particularly adore those that interface to Google Analytics so that our clients can get their location bits of knowledge helpfully without taking off their WordPress dashboard.

If you are modern to Google Analytics, you may battle to get it measurements (quantitative information like bounce rate) and measurements (properties like activity sources.)

For case, You might not get it why “Users” is a metric whereas “Country” is a measurement and how these work together in reports.

At SmartWpseo, we are all approximately simple and down to earth WordPress solutions.

As a result, we have investigated WordPress analytics plugins that disentangle this complex Google Analytics data.

This has driven us to utilize, attempt, and test numerous analytics and insights plugins. We have presently created a comprehensive list of easy-to-use and customizable analytics WordPress instruments that anybody can use.

In this direct, we’ll compare as it were the best analytics arrangements for your WordPress site we have used.

Best Analytics Plugins for WordPress

1. MonsterInsights

MonsterInsights is hands down the #1 Google Analytics plugin for WordPress. It rearranges the handle of interfacing Google Analytics with WordPress and makes it simple as a few clicks!

Once empowered, MonsterInsights has a setup wizard that will let you arrange your settings step by step.

Then it collects your website’s information and changes it into reports that are simple to get it. You’ll get all the vital bits of knowledge and stats you require right interior your WordPress dashboard.

With MonsterInsights, you can empower diverse following highlights in fair a few clicks without having to touch a single line of code. At a look, you can audit your site’s execution in portioned reports to see information on eCommerce, downloads, contact shapes, web journal substance, real-time clients, custom measurements, and more.

The plugin lets you do more than fair track information. There are built-in devices to test location speed, show prevalent posts, track partner joins, analyze your features, and a entirety parcel more.

MonsterInsights too consistently coordinating with Widespread Analytics (GA3) and Google Analytics 4 (GA4). You can utilize whichever form you have running with MonsterInsights, or you can utilize both of them at the same time with MonsterInsights’ Double Following feature.

Added to that, MonsterInsights has a inviting back group and parcels of docs and instructional exercises to offer assistance you maximize the esteem you get out of your stats.

Features

Universal site following over gadgets and campaigns

GA4 analytics integration

Enhanced eCommerce and scroll profundity tracking

Real-time client stats

Create UTM codes and track URLs on your site

Custom measurements to track creators, categories, labels, looks, and more

Integration with prevalent plugins and administrations counting MemberPress, Yoast, and WPForms

Weekly e-mail rundowns and PDF downloads

GDPR and EU compliant

Google Optimize Addon for A/B testing

Read more almost this device in our MonsterInsights Review.

Cost

A lite adaptation of the plugin is accessible to download for free from the official WordPress.org plugin repository.

The estimating begins at $99.50 for a single location license.

Get begun with MonsterInsights today.

2. ExactMetrics

ExactMetrics, once known as Google Analytics Dashboard for WP, is another prevalent Google Analytics plugin for WordPress. Comparable to MonsterInsights, it permits you to see your site information right interior your WordPress dashboard.

You can track information for each page, post, and item to discover what is well known and what’s not.

Aside from real-time stats and wonderful reports, this Google Analytics plugin incorporates member interface following, socioeconomics reports, record following, occasion following, improved connect attribution, and more.

The plugin as of late reported bolster for Google Analytics 4! Additionally, it employments Google Optimize so you can run part tests and alter speed and test rate as you go.

ExactMetrics moreover offers 1-click following integration with prevalent WordPress plugins and administrations like WPForms, WooCommerce, and MemberPress.

Features

Real-time stats

Accurate information and tracking

Contextual experiences and tips

Weekly outlines and e-mail reports

Integration with showcasing apparatuses and extensions

Supports custom measurement and utm following IDs

eCommerce reports to see change rate, normal arrange esteem, and more

Read more around this instrument in our ExactMetrics Audit and our comparison of ExactMetrics vs MonsterInsights.

Cost

There’s a free form. The paid plans begin at $99.50 per year.

Get begun with ExactMetrics today.

3. Google Analytics

Without a question, Google Analytics is the most well known site analytics arrangement accessible. Making a Google Analytics account is completely free and you can utilize a single account to track numerous websites.

Google Analytics will appear you the number of guests on your site, where those guests are coming from, how long they remain on your site, and more. You’re moreover able to track joins, track client engagement, and perform A/B testing.

When you sign up for Google Analytics, you’ll moreover need to make a Google Look Support account to track more measurements around your site’s execution on the Google look engine.

As you might have accumulated, a Google Analytics account is fundamental if you need to utilize a number of plugins on this list. Google Analytics can be challenging to get it in spite of the fact that, particularly for beginners.

The beginning information you get forthright might be sufficient for little businesses that are fair beginning out. But as you develop, you’ll require comprehensive information to get important bits of knowledge. That’s why we suggest interfacing Google Analytics with a plugin like MonsterInsights to get easy-to-understand reports.

Plus, with Google Analytics, you have to take after a specialized handle of altering your site’s header and you have to sign in to a partitioned account to get get to to your information. But, by interfacing Google Analytics with MonsterInsights, you can see all your information right from your WordPress dashboard — no exchanging back and forward between 2 distinctive accounts.

If you need a less complicated analytics arrangement for your location, you can check our direct on the best Google Analytics alternatives.

Google as of late propelled Google Analytics 4, exchanging absent from its more seasoned stage All inclusive Analytics. Learn how to set up Google Analytics 4 right away.

Features

Track numerous destinations with one account

Comprehensive site data

Real-time statistics

Customized and shareable reports

Advanced channels to see landing page, posts, gadgets, custom measurements, and more

Cost

Free.

Get begun with Google Analytics today.

4. Heap

Heap is a Google Analytics elective that permits you to track each occasion on your site or versatile app consequently. For illustration, on the web, Pile tracks clicks, frame entries, and more without any work on your portion. On portable, Pile tracks each touch, swipe, tap, and any other gesture-generated occasion without any configuration.

The fundamental contrast between Load and Google Analytics is that Pile is centered on programmed occasions following while Google Analytics can as it were track page sees naturally. Load moreover makes person client following simple, indeed if it’s over isolated gadgets and cookies.

With Heap’s Occasion Visualizer, you can effectively set up change pipes or do division examination in a few seconds without knowing any code.

If you need to track your site or iOS app that requires change pipes or division investigation, Load will make your work fast and easy.

Features

Track client activity

Get exceedingly focused on insights

100+ integrations

Account-based analysis

Report cautions and notifications

Cost

The free form of Pile permits you to track as it were 10,000 sessions per month. The full adaptation is accessible for companies by means of custom pricing.

Get begun with Pile today.

5. WordPress.com Stats

Jetpack’s WordPress.com Stats is a free WordPress Analytics plugin that gives you speedy stats approximately your site activity at a look inside your WordPress dashboard. It isn’t anyplace close as comprehensive as Google Analytics, but it gives you a fundamental outline of your activity numbers on your WordPress dashboard.

WordPress.com Stats comes bundled with the Jetpack plugin as a module. To be able to track your activity with Jetpack Stats, you’ll have to introduce Jetpack, enact the Stats module, and interface your site to WordPress.com.

It might not be the right arrangement if you’re not as of now utilizing any other Jetpack functionalities on your site.

Features

Quick stats at a glance

Clear and simple interface

Integrate with other analytics plugins and services

Cost

You can get begun for free. Plans begin at $39 per year.

Get begun with Jetpack’s WordPress.com Stats today.

6. Matomo

Matomo, already known as Piwik, is a driving open source Google Analytics elective that lets you track client interaction on your site with ease. It comes with all the highlights you can think of counting, occasions, objectives, eCommerce, logged in WordPress clients, heatmaps, a/b testing, and a part more.

Just like WordPress, Matomo comes with both self-hosted and cloud-hosted versions.

With self-hosted Matomo, you can track client intuitive on your location by introducing it on your server. If you require hassle-free site following, at that point you might need to utilize the cloud-hosted form of Matomo, so you can skip the specialized steps and empower site following quickly.

Features

100% information owndership

Open source transperant platform

Analytics on total information not samples

Customizable analytics device to meet your needs

Import Google Analytics data

Enhanced and significant insights

Cost

There’s a essential form accessible for free. The premium highlights begins at $39 per month.

Get begun with Matomo today.

7. Parse.ly

Parse.ly is an analytics stage with simple to utilize interface that gives you clear gathering of people bits of knowledge. It is accommodating for both tenderfoot and progressed clients alike.

Parse.ly offers 3 items: substance dashboard, API, and information pipeline which can be obtained exclusively or as a bundle.

With its streamlined substance dashboard, Parse.ly gives you a clear picture of your site guests in genuine time. You can effectively investigate verifiable patterns and make data-driven choices to boost your revenue.

With its content-powered APIs, you can make incredible client encounters based on your group of onlookers analytics. Utilizing their effective suggestion motor, you can twofold your pageviews and increment time went through on site.

Their information pipeline lets you open 100% of your information in an easy-to-query and transport information format.

Features

30 one of a kind consideration metrics

13 months of verifiable data

Subscriber following and segmentation

Product following and changes report

Personalized insights

Cost

They offer custom cites for their items based on your website’s needs.

Get begun with Parse.ly today.

8. Mixpanel

Mixpanel tells you how clients lock in with your items, whether through your site or on portable apps. It tells you who your clients are and measures the activities individuals take on your items and offer assistance you make data-driven choices rapidly and easily.

The drawback of MixPanel is that it’s not as simple to set up when compared to MonsterInsights or Jetpack Stats.

Features

Unlimited information history

Build custom pipes to analyze conversions

Retention and affect report

Core reports and flows

Cost

Free for up to 100K month to month followed clients. The premium development arrange begins at $20 per month.

Get begun with Mixpanel nowadays.

9. Adobe Analytics

Adobe Analytics is an progressed analytics apparatus for enterprise-level websites by Adobe Frameworks. It lets you get it your clients and how they connected with your brand through visualizations, cross-channel showcasing capabilities, and progressed analytics.

It too lets you decide your most important client portions and enable you to superior serve your clients through client intelligence.

Moreover, it empowers you to degree client interaction on your versatile apps to provide way better advanced encounters over all devices.

Features

Real-time insights

AI and maching learning technology

Predictive analytics

Customer insights

Supports AMP following (quickened versatile pages)

Cost

Custom pricing.

Get begun with Adobe Analytics today.

10. Clicky Analytics

Clicky Analytics is a prevalent Google Analytics elective that over 1 million websites depend on for real-time stats. In reality, each single report in Clicky is up-to-the-minute real-time.

With Clicky, you can track nitty gritty information such as person guests and their activities, normal time on location, normal activities, bounce rate, campaigns, and much more.

One of Clicky’s most curiously highlights is the capacity to spy on clients on your location in real-time on a outline. So, instep of fair perusing reports, you can see what your location guests are doing as they’re doing it.

Features

Up to the miniature real-time data

Heatmaps and guest activity data

Bot and spam blocker

Uptime monitoring

Goal and campaign tracking

Cost

Clicky offers both free and paid plans. Begins at $9.99 per month.

Get begun with Clicky today.

11. Insane Egg

Crazy Egg is a site analytics arrangement that permits you to see what’s working on your site and what’s not in arrange to make your site way better. This analytics instrument makes a difference you get it how guests are collaboration with your location utilizing a innovation called heatmapping.

Crazy Egg offers visual reports and person session recordings so that you can learn where your clients are coming from, where they’re exploring to on your location, and where they get stuck so you can make plan changes for improvement.

Another standout highlight is their A/B testing. With Insane Egg A/B testing you can make beyond any doubt you picked the right colors, substance situation, duplicate, and pictures for expanded changes. Furthermore, if you require to make changes, you can do so effectively with Insane Egg’s editor.

Features

Visual heatmaps and scrollmaps

Click-through reports

User session recordings

A/B testing tool

Marketing integrative with well known tools

Cost

Crazy Egg offers a free trial and their estimating plans extend from $29/month – $249/month.

Get begun with Insane Egg today.

12. Statcounter

Statcounter makes site analytics simple and is trusted by over 2 million websites. With the Statcounter plugin, you can interface your site to Statcounter’s cloud-based site stats counter benefit. The benefit gives you with essential site measurements such as page sees, sessions, guests, first-time guests, and more.

Statcounter offers a few other cool highlights such as the capacity to include clear data almost your guests to offer assistance you track them superior and guest alarms that inform you when an person guest returns to your site.

But, this site analytics arrangement needs a few of the progressed highlights that other arrangements on this list have such as associate connect following, occasion following, and more.

Features

See key measurements of location performance

Track paid activity and distinguish tap fraud

View guest action feed

Monitor return visitors

Get guest cautions by means of e-mail or portable app

Cost

You can utilize Statcounter for free if you have beneath 500 month to month page sees. If your month to month page sees are higher, you’ll require to overhaul to a paid arrange beginning from 16 Euros per month.

Get begun with Statcounter today.

13. Woopra

Woopra is a WordPress analytics arrangement for item, showcasing, deals, and bolster groups to track the end-to-end client journey.

This web analytics benefit and WordPress plugin center on following clients to the person level by giving information for client ventures, client patterns, maintenance, division, and more. With Woopra, you can too take real-time activity based on client behavior with built-in triggers.

Woopra lets you get to fundamental highlights for free, but you’ll need to overhaul to a master arrange to get the information you require. The premium adaptation is inconceivably costly compared to other plugins like MonsterInsights that gives you all the highlights you require at a division of the cost.

The Woopra WordPress plugin isn’t kept up routinely but you can sign up and utilize their stage instead.

Features

Track and bind together information over teams

Analyze client travel and trends

Track client behavior with built-in triggers

Sync existing client data

Individual-level analysis

Cost

Woopra offers both free and paid plans, with their paid master arrange beginning at $999/month.

Get begun with Woopra today.

14. Analytify

Analytify is very a well known WordPress plugin that lets you track your site’s analytics. It lets you display your Google Analytics stats in flawless and valuable charts and reports.

You can coordinated the plugin with Google Analytics through a straightforward prepare without the require for any coding skill.

This is a incredible plugin for specialists and offices who need to display clients with noteworthy information in a single see. You can see page-level stats counting sees, clients, bounce rate, normal time, and more.

One thing to note here is that clients have experienced glitches whereas stacking full analytics. This can disturb your client encounter and cause delays.

Features

Frontend and backend view

Geographic data

Social media statistics

Enhanced eCommerce tracking

Multilingual plugin accessible in 8 languages

Cost

Both free and paid. The Master form begins at $75 per year.

Get begun with Analytify today.

Which is the Best Google Analytics Plugin for WordPress?

The reply to which is the best WordPress analytics plugin truly depends on your needs.

When it comes to site following, each arrangement takes a diverse approach. Some time recently you jump into choosing a item, it’s worth taking a minute to get it which analytics arrangement is the right fit for your needs.

For most websites, Google Analytics combined with MonsterInsights is the culminate arrangement since it offers occasion following, eCommerce following, associate connect following, shape following, and more.

Compared to other WordPress analytics plugins counting WordPress.com Stats, MonsterInsights remains ahead of the bend in all perspectives. It’s distant more comprehensive and gives you wonderful reports inside your WordPress dashboard, so you can get your most vital stats at a glance.

Read our direct: How to Set Up Google Analytics 4 in WordPress

In a nutshell, MonsterInsights is the best arrangement for you if you need to:

Get imperative analytics stats in your WordPress dashboard.

Unveil more conceivable outcomes of Google Analytics, like eCommerce following, without complex setup procedures.

Unlock progressed client following but have a restricted budget.

On the flip side, if you need an analytics arrangement that empowers you to track onsite occasions for your site and portable apps naturally without any third-party plugins, Load might be the right arrangement for you.

We trust this article made a difference you discover the best WordPress plugins to track your website’s analytics and execution. And if you’re interested in progressing your site’s execution exponentially, you’ll unquestionably need to see these resources:

The Total Beginner’s Direct to WordPress SEO

How to Boost WordPress Execution & Speed (Master Advice)

Top 7 Competitor Investigation Apparatuses to Remain Ahead of the Curve

These posts will provide you instructional exercises and devices to move forward your site and get to the best positions of look motor comes about.